THE FINKENBERG AGRARMODEL GETS ITS INNOVATIVE CHARACTER FROM FOUR ASPECTS OF ITS DESIGN:
A DELIGHTFUL CUSTOMER EXPERIENCE
The farms are designed to delight the customer. Customers want transparency: They have access to the stables and insight into the work processes – there are even offers to join in. Seasonal events such as the harvest festival seek to strengthen the bond to the customer. Shopping is made easy through online pre-ordering and pickup or the delivery service. For the Finkenberg customers, ‘their’ farm is a trusted, reliable provider.
OPTIMISED FARMING OPERATIONS
Although small, the Finkenberg farm functions as a solidly profitable enterprise. The sales per customer are maximised through the broad product range on offer, the direct selling approach and fair producer prices. Compared to a traditional farm, the operating costs are dramatically reduced through process optimisation, sensor-driven automation and energy self-sufficiency. A shared services concept lowers the costs per farm, e.g. via the shared online-shop platform.
The acquisition of farming land, modern farm design and modern building technology mandate significant investment of € 8-10 million for each farm. The investment need for 20 to 30 of such farms is pooled and placed on the financial markets as a new class of property investment.
DEVELOPMENT OF A BRAND
The development of the first 25 Finkenberg Agrar farms across 5 regions in Germany is being implemented as a coordinated project from start to finish. The aim is to rapidly attain the critical mass for building the Finkenberg brand as well as to establish profitable ongoing operations without the need for subsidies.
A FEW WORDS ABOUT ME
I am a computer scientist and MBA graduate with 30 years’ professional experience as a business consultant and project manager in Europe, Asia and Australia.
My focus has been the planning and execution of major IT projects in Financial Services with a budget of over € 100 million.
I have been living with my wife and daughter in the Eifel region of Germany since 2007
My contribution to the Finkenberg Agrar model lies in the bringing together of the interests and needs of consumers, farmers, investors and local politicians in order to create a sustainable and profitable agricultural model. Facing the current social and ecological problems in the agricultural sector, I consider the Finkenberg Agrar model to be just as practical as it is necessary. For the project implementation phase, I bring to the table all my experience in large-scale project management.